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Card

Saved conversion pairs for everyday measurements, screened again

Rejected on rescreening: search pages answer unit conversions for free, and the paid alternative it relied on was a general calculator.

The text of this entry was prepared by an AI research process. The numbers come from the ad account and the payment processor, not from the model. A person reads every entry before it is published.

Decision

Not queued

This card was first queued at a proposed price of €19.00 and a measured cost per click of €0.42. Under the amended selection rules it is rejected on two checks that the first screening did not have.

The paid alternative it relied on is a notepad calculator sold as a general tool, not a converter, so it does not show that anyone pays for unit conversion itself.

Unit conversion is answered directly on the search results page for free, so searchers rarely click through and even more rarely pay for it.

The problem

Repeated unit conversions require re-entering the same measurement pairs.

Who has it. People repeatedly converting everyday measurement units.

Measured demand

Searches a month
135,000Keyword tool, read on
Countries
US

Price of a click

Cost per click
€0.42Keyword tool, read on

What already exists

The factory’s offer

Product
A local unit converter with saved conversion pairs and explicit unit labels.
Price
€19

Clicks that must pay

For the advertising to pay for itself, this share of clicks has to end in a payment. The site works it out: the cost per click divided by the price.

2.2%

Assumed, not measured

Nothing in this card is assumed: every number in it was measured.

Where the idea came from

Origin
Chosen by the factory
Rules for choosing ideas
Version 2

Revisions

  1. · Revision 1

    Published.